Strategic UX Research & Fractional CX Leadership

After 15+ years in corporate UX research, I now partner with mission-driven businesses, growing companies, and creative agencies who believe digital experiences should serve both people and purpose. And I want to be part of your success—working in the background as the engine that helps you grow while staying true to your mission.

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Who I Am

Hi, I'm Elvira.

After 15+ years in corporate UX research, I realized something: I was good at the work, but I wasn't energized by WHO I was helping. So I made a shift. Now I work exclusively with organizations that stand for something— businesses where purpose and profit coexist, where community matters, where soul isn't sacrificed for scale. I choose partnerships carefully—organizations doing work that matters, businesses I'm proud to support, people I genuinely want to see succeed.

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How I Can Help


For Mission-Driven Businesses

You're competing with giants, but you have something they don't: soul, mission, and deep connection to the people you serve. I help you create digital experiences that communicate why buying from you matters—not just make it easy to buy.

Services: Digital experience audits • Customer journey research • User testing • Focus group facilitation • Culturally-informed User Experience strategy

Investment: $3,500 - $25,000 per project


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For Growing Companies

Scale-ups, funded startups, and companies in transition who need senior CX leadership but aren't ready for a full-time hire. I step in as your fractional CX executive—providing strategic direction, team guidance, and hands-on execution so you can build customer experiences that work without the overhead of a VP-level salary.

Services: Fractional CX executive (10-20 hrs/week) • Strategic roadmap • Team leadership • Research programs • Stakeholder alignment Investment: $8,000 - $15,000/month


For Creative Agencies

Agencies serving enterprise clients who need UX research expertise alongside the creative work you provide.

I partner with you as subcontractor, referral partner, or collaborator—bringing research expertise to your clients without disrupting your relationships.

Services: User research • Journey mapping • Usability testing • Experience audits • Research strategy

Partnership models: Subcontractor • Referral • Collaborative


Ready to Build Something Meaningful?

I work with a limited number of clients at a time so I can give each partnership the attention it deserves. If you're a mission-driven business doing work that matters, a growing company needing fractional CX leadership, or a creative agency looking for research partnerships—I'd love to hear from you.

“We think our “work” is the job we go to or the place we get a check from. No. Your work is the very special thing that you add to this world. Your vision. Your light. Your love. What you share. What you create. How you make people feel. That, my friends, is truly our WORK.”

– Eso Tolson